Intake Questionnaire

This is an initial questionnaire to get us acquainted with your business. We’ll go into many of these topics in detail during the discovery phase. If you have any supporting documents that would be helpful, send them along!

Tell me about your business, what do you do?

(If you have a mission statement, you can paste this here.)

Answer here…

Who is the main audience we’re talking to?

(Age, gender, location, lifestyle etc.)

Answer here…

Who are your main competitors?

Answer here…

What makes you stand out from your competitors?

Answer here…

What is it that might stop people from using you?

(Price, style etc.)

Answer here…

What is your proposition to help overcome this?

Answer here…

What’s the trigger for somebody needing to buy your services/product?

Answer here…

Have you seen any designs or brands that you particularly like?

Answer here…

What keywords come to mind when describing your brand?

(e.g. serious, playful, corporate, lively etc.)

Answer here…

Anything else I need to know?

Answer here…